When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.

Remember that a reader will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.

It is the Keywords that play an important role than any expensive online or offline advertising of your website.

It is found by surveys that when readers or customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:

1) Through a search engine.
2) By clicking on a link from another website or page that relates to the topic in which they are interested.
3) Occasionally, they find a site by hearing about it from a friend or reading in an article. (aka mouth-to-mouth or viral advertising)

Thus it’s obvious that the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.

All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When search engine optimization is performed by a qualified, experienced SEO consultant, a site really stands a bigger chance in high search engine rankings. Unless you have a lot of money and can afford to pay the expert, with better knowledge of search engines and how they work, you can also do it on your own.

Understanding the importance of search engines and how they work, will eventually give you enough insights for you to start thinking about the importance of search engine optimization (aka SEO).

What’s Next?
=> Search Engine Friendly Pages
=> How Do Search Engines Work - Web Crawlers / Web Spiders
=> Submitting Your Website to Search Engines
=> What Is Search Engine Optimization (SEO)

Definition

A process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops.

The Process

It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results.

The astonishing Aspect

A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine.

Why New Sites should strive to have a backlink from another site with higher PR

New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

What if you cannot do SEO yourself?

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

SEO Business

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high.

SEO Experts and Web Designers - The 2 Special Ones

Your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

What’s Next?
=> Search Engine Friendly Pages
=> How Do Search Engines Work - Web Crawlers / Web Spiders
=> The Importance of Search Engines
=> Submitting Your Website to Search Engines

Ex-Husband

The Smiths were dining out when the wife noticed her ex-husband at the bar.
“Honey“, she said as she pointed the guy out..
“That guy at the bar has been drinking like that since I left him 3 years ago“.

Her husband replied: “That’s silly, no one celebrates that much.”

Previous Editions:
=> Little Johnny - Wakish Wonderz Fun Time/Edition 1
=> Gambler’s Prayer - Wakish Wonderz Fun Time/Edition 2

Enjoy!

Did you know.. - Universe Edition 3

=> Helium was first detected in the Sun in Year 1868.
=> But it was discovered on Earth, for the first time, in Year 1895 in an oilfield in Texas.

Previous Editions:
- Did you know.. - Universe Edition 1
- Did you know.. - Universe Edition 2

1) Keep your tongue under control and watch your body language.

2) Make few promises but keep them.

3) Learn to praise and criticise constructively.

4) Be cheerful. Do not let worries, pains and disappointments wipe off your smile.

5) Present yourself an open mind. Discuss, do not argue.

6) Let your merits speak for themselves, do not talk about others’ demerits unless necessary.

7) Pay no attention to ill-natured remarks made about you.

Treat everybody with importance and never laugh at the expense of others.

9) Do not be anxious about getting what is due to you. Keep a good disposition, make an effort and reward will come to you.

10) Treat others, the way you want others to treat you.

Suggested reading:
=> Secret to your success! Do you have a vision of who you are & who you want to be ?